About the product

Urban Decay holds its rightful place in makeup bags the world over, and has evolved from the idea of ​​Wende Zomnir in 1996 to the industry-leading collection it is today. This cruelty-free brand has subverted the beauty standards with bold color choices right from the start and captivated the entire beauty community by redefining what neutrals mean with their popular Naked eyeshadow palettes.

Popular for its truly iconic eyeshadow palettes, Urban Decay Born to Run Eyeshadow Palette is the perfect all-in-one palette to take on your travels to create an array of looks.

This color palette has everything you need to create a neutral look, add pops of color, and play with bright colors, no matter where you're headed. With 21 shades of the moment - from jewel tones and modern neutrals to colorful eyeshadows - you'll have every possible eye look covered in one stylish palette. Made with the brand's amazing formula that gives each shade its velvety texture, rich color and blendability, Born to Run eyeshadows tightly hold pigment that stays put. Can't decide which stunning shade to swipe on next? No matter what shades you try, Urban Decay designed them all to be universally appealing to any skin tone and any lifestyle. Whether you're a total road warrior, weekend getaway or survival enthusiast - this one board has everything you need when you're born to run.